John Yeong is the Senior Producer and a sports presenter of SG Sports TV, with over 13 years of experience in online media production work and content strategy, championing change via digital storytelling and social media leadership. A former sports editor of myActiveSG.com website, he is the founder of the Sport Singapore’s brand ambassadors network, a first-in-public service initiative bringing online personalities and social media influencers from Singapore's sports and fitness eco-system together to inspire a more socially resilient Singapore, as part of Sport Singapore's brand storytelling efforts.